Motivation 

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In traditional agriculture, all plant cultivation processes were carried out manually or with animal labour. In the 20th century, mechanisation increasingly replaced manual labour with machines.

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The pandemic revealed the dependence of German agriculture on global markets and foreign seasonal labour. According to the 2020 agricultural census, 75% of vegetable farms in Germany have no secure farm succession, and small farms are particularly affected. A shortage of skilled labour and high investment costs coupled with uncertain prices and extreme weather conditions are making vegetable growing increasingly unattractive. According to DZ-Bank, 60% of agricultural businesses could disappear by 2040, which means that only 2,400 vegetable farms will remain in Germany.

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Some vegetable farms find success through alternative channels such as direct marketing to end consumers. These forms of direct marketing account for six to eight per cent of the total vegetable market, with differences between organic and conventionally produced vegetables.   

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We want to counteract this and close the value chain in order to bring more vegetables to local tables according to the "Field2Fork" principle. Our aim is to do this in the most effective, environmentally friendly, resource-saving and affordable way possible.

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Preservation of biodiversity: Sustainable agriculture contributes to the preservation of biodiversity by minimising the destruction of natural habitats and promoting biodiversity in the fields. 

Soil health: The use of environmentally friendly cultivation methods, such as crop rotation and minimum tillage, maintains soil health and prevents erosion. 

Water conservation: Sustainable practices reduce water pollution from chemical fertilisers and pesticides and improve the efficiency of water use.

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